Advertiser FAQs

Here are the most-asked questions about Txt4Info followed by their answers.

1. What is Txt4Info?
2. Why should I use Txt4Info?
3. What are the other benefits?
4. What do I need in order to use Txt4Info?
5. What benefits does Txt4Info offer over setting up our own system?
6. How do keywords work?
7. How is Txt4Info commonly used by advertisers?
8. How much does it cost to use Txt4Info with my advertising?
9. What forms of media does Txt4Info work best with?
10. I have my own call centre. Can we use Txt4Info to talk to customers directly?
11. Can Txt4Info handle peaks from radio and TV advertising?
12. What safeguards does Txt4Info take to ensure my customers’ information is secure?
13. How long does it take to set up with Txt4Info?
14. What response information do I receive from Txt4Info?
15. Can you tell me more about my customers – like their age or gender?
16. I want to track response to my advertising. Does Txt4Info show me which advertising is the most successful?
17. Can I market to the Txt4Info database?
18. Can I continue to email people who respond to my advertising?
19. Is there any way to use the Txt4Info service to build my own database?
20. Can I maintain my own offers and responses in the Txt4Info system?
21. What support do you provide?
22. Can I license the Txt4Info system to use with my own shortcode?
23. Does Txt4Info provide any other marketing or advertising services for Mobile or Email?

1. What is Txt4Info?
   Txt4Info is a quick, simple service that enables consumers to easily request information about your products or services directly from your advertising – just by txting from their mobile phones. This information can be delivered to consumers by return txt, email, mail or phone call.
   
   You can offer any type of information you wish – product brochures, free samples, coupons, vouchers – whatever you think will engage your customers and encourage them to act.
2. Why should I use Txt4Info?
   Here are the main reasons why you should use Txt4Info in your advertising:
   1. Txt4Info is the low-cost way to increase the return on your existing media spend
   2. Txt4Info enables customers to obtain further information at the very time you have their attention and interest – leading them quickly down the purchase decision process
   3. Txt4Info closes the gap between offline advertising and online research or purchase as it helps drive traffic to your website
   4. It provides increased response over 0800 and advertising of website addresses
   5. It works with existing advertising, websites and product collateral or packaging
3. What are the other benefits?
   • Txt4Info is quick, easy and more convenient for consumers than 0800 or using the internet
   • It’s cheaper to use than 0800
   • It’s more effective than just advertising a website address
   • It lets you track response to above-the-line advertising
   • It facilitates word-of-mouth through forwarded emails and txt messages
   • When combined with a permission opt in campaign, Txt4Info enables you to cost-effectively build permission databases from traditional media
4. What do I need in order to use Txt4Info?
   You simply need:
   • Above-the-line advertising, retail signage or product packaging
   • An internet connection (to view reports and manage your offers)
5. What benefits does Txt4Info offer over setting up our own system?
   
   • Txt4Info is very cost effective
   • You can turn it off or stop using it whenever you wish
   • Thousands of consumers have already registered their details with Txt4Info so that they can order without having to provide their delivery details each time
   • The Txt4Info logo is used across many advertisers which means consumers already recognise this call to action and are familiar with how it works
      
   Please note: We have customised the Txt4Info system for advertisers who need the technology to better fit their requirements. Please contact us if you would like further information about our customised options.
6. How do keywords work?
   When you advertise an offer, you need to associate one or more keywords with the offer. When a consumer sees your ad, they txt that keyword to request your offer. To test the response to different creative executions and media, you can include different keywords with different advertising. Once a campaign has started, you can view reports of the response that’s generated by different keywords.
7. How is Txt4Info commonly used by advertisers?
   Advertisers typically use Txt4Info in 7 main ways:
   1. To send consumers more information by email
   2. To send consumers brochures, catalogues and application forms by mail
   3. To send consumers coupons or special offer vouchers by mail or email
   4. To send consumers free samples by mail
   5. To drive traffic to websites and online stores
   6. As a direct response mechanism in conjunction with 0800
   7. For promotions as a sweepstake entry mechanism
       
   Advertisers in specific categories will find their own opportunities to increase customer interaction and meet marketing objectives. For example, automotive brands can invite consumers to txt for test drives. FMCG food companies can offer recipes by email via Txt4Info.
   
   For examples specific to your category, get more info today.
8. How much does it cost to use Txt4Info with my advertising?
   There are 3 charges to use Txt4Info:
   • A setup cost
   • A monthly or annual fee
   • A cost-per-response charge depending on how the information is to be delivered (email, txt, mail)
      
   
   For further information and pricing, get more info now.
9. What forms of media does Txt4Info work best with?
   Txt4Info works well with any traditional media. To date advertisers have used it with:
   • Television
   • Radio
   • Outdoor – billboards, posters, buses
   • Newspaper
   • Magazine
      
   It can also be used with:
   • Direct mail
   • Product packaging
   • Retail – posters, signage and Shelf Vision
10. I have my own call centre. Can we use Txt4Info to talk to customers directly?
    Yes. As long as you explicitly state in your advertising that you will call a customer back, Txt4Info can be used to enable consumers to request more information through a call back.
11. Can Txt4Info handle peaks from radio and TV advertising?
    Yes. The technology for Txt4Info was developed by Touchpoint, and has been used across a number of very high volume campaigns.
12. What safeguards does Txt4Info take to ensure my customers’ information is secure?
    Customer information is protected by 128-bit encryption, which is the same encryption used in online banking. Each consumer also has their own password that they can use to view and update their details and order history.
13. How long does it take to set up with Txt4Info?
    
    • The standard service with txt and email support can be set up within 2 days.
    • If you also require mail support, set up takes approximately 1 week.
14. What response information do I receive from Txt4Info?
    Txt4Info provides you with a number of realtime reports that show overall response to an advertisement, breakdown by keyword/media, and tracking of emails sent (opens, click-throughs, forwarding, replies).
    
    If you offer samples, coupons and/or brochures by mail, we also provide you with the customer’s delivery address and name for fulfilment.
15. Can you tell me more about my customers – like their age or gender?
    Yes. When consumers have registered with Txt4Info, we can provide summary statistics that show a breakdown by age, gender and location for people responding to your advertising.
16. I want to track response to my advertising. Does Txt4Info show me which advertising is the most successful?
    Yes. This is one of the key features of Txt4Info. By assigning different keywords for different media and creative combinations for the same offer, you can track response by media and creative to see which is most effective.
    
    We can also provide summary statistics on age, gender and location so you can see which creative and media combinations are best reaching your target market.
17. Can I market to the Txt4Info database?
    No. The Txt4Info database is used only for the purpose of providing consumers with the information they request and is not available to advertisers for any other purpose.
18. Can I continue to email people who respond to my advertising?
    No. Even when we provide you with customers’ details for the purpose of fulfilling an offer, we require you to sign a contract that states you will not communicate with these consumers beyond the initial offer – without explicit permission from the consumer.
19. Is there any way to use the Txt4Info service to build my own database?
    Yes. Many consumers could be interested in receiving ongoing offers and information from you. So you are free to use the Txt4Info service to promote a subscription option that encourages consumers to receive further ongoing information from your brand. Here’s the most cost-effective way to do this:
    1. Put a subscription option/link into your response email that links to your website subscription form. Consumers who wish to receive ongoing emails or mail can click this link and complete the form on your site to subscribe
    2. Alternatively you can place an opt in call to action directly in your advertising. For example:
       To subscribe to our email newsletter, txt the keyword XXXX and your email address to 515.
20. Can I maintain my own offers and responses in the Txt4Info system?
    Yes. The Txt4Info management console is available over the web and lets you manage offers, keywords, response emails and mail, and enables you to view reports.
21. What support do you provide?
    We provide a help desk during business hours.
    
    We also offer:
    • Training
    • Full service options for campaigns (we will set everything up for you)
    • Fulfilment options for offers delivered by mail
22. Can I license the Txt4Info system to use with my own shortcode?
    Yes. Txt4Info is very cost effective as it lets multiple advertisers use the same shortcode. However we can also provide you with your own shortcode for your exclusive use.
23. Does Txt4Info provide any other marketing or advertising services for Mobile or Email?
    Txt4Info is service provided by Touchpoint Limited. Touchpoint provides products and services for mobile, email, web and database marketing that integrate with Txt4Info. For further details, get more info now!